In fact, they were one of the fastest to do so post the initial pandemic. But success comes with other challenges. To see an example of a full brand strategy / positioning case study, click one of the links below: With an unforgettable story of an ordinary man pushed to extraordinary limits, Ralston captivates us all with his incredible story of survival in the face of insurmountable odds, inspiring others to harness the power of inner strength and one’s relationships to overcome life’s adversities, regardless of how large or daunting their “boulder” may be. “We are excited that our constant efforts to provide meaningful innovations that delight consumers and help them live better lives have been well received,” said YH Lee, CMO of Samsung Electronics. Eddie brings with him an impressive history of more than 20 years of global financial services and leadership experience, ranging from Operating to HR roles. Platforms are environments, digital or otherwise, that connect different groups and derive benefits from others participating in the platform. Malek is the founder of BFM Media, which runs BFM89.9, independent radio station focused on business news and current affairs. Before that, he was Head of Dept. She taught Psychology courses at Saint Louis University in Baguio City, and years later, served in the Executive Office of the Speaker of the House of Representatives in the Philippines. After six days without water, means of communication or hope of escape, Ralston, an experienced climber and avid outdoorsman, harnessed his determination to live; using a pocket-knife to sever his arm below the elbow, trekking seven miles to find his would-be rescuers. BrandFinance Global 500 (100) By Brand Finance. She is also a graduate of the Advanced Management Program from Harvard Business School. In particular, consumer preference is important for marketers to understand to ensure a brand’s continued dominance. Currently valued at US$100 million and having raised US$33 million in funding, CXA has grown to serve 400,000 end-users across 20 countries in Asia. In addition to Datuk Nora Manaf’s role as the Group Chief Human Capital Officer and member of the Group EXCO of Maybank, Datuk Nora chairs several national-level committees and holds several Board memberships. Samsung lost 8.1% of its market share, while Huawei grew its piece of the pie, thanks to increases in handset sales of over 50%, to 19% of the total, the global market in Q1 2019. I learned that Samsung Malaysia Electronics was the leading player in Malaysia’s smartphone industry in 2018. In this session, Rigobon explores the effects of the transformation of countries, organizations, and individuals in the post-pandemic era. She has also held many board positions in NGOs, including Teach for Malaysia and Save the Children UK; she is the current Chair of the Board of Trustees of the Humanitarian Leadership Academy. Under his leadership, TM launched and successfully rolled out the high speed broadband service in 2010, in a historic collaboration with the Government of Malaysia. Outside work, Callister is an extensive traveler having been to 89 countries to-date and he enjoys baking, reading, playing the harp and involve in cultural and arts related activities during his free time. Chairman CX Technology & Lawrence S. Ting Memorial Foundation, Topic: Leading Lasting Transformation (with Tito Mboweni). Dr. Mahmood’s work has garnered her countless accolades, including the inaugural Isa Award for Service to Humanity in 2013 and the prestigious Merdeka Award 2015 most for Outstanding Malaysians in the category of Community and Education. She was the Chairman/President of The Centre for Non-Profit Leadership from 2010 to 2016. Customer Support page for assistance. Rosaline Chow Koo founded CXA Group in 2013 to overcome antiquated processes and to address escalating costs from worsening employee health. This follows a career building businesses for WIRED magazine, for Singularity University at the NASA Research Park in Silicon Valley, and prior to California, the interdisciplinary Oxford Martin School at Oxford University, where she raised more than US$120m of research investment. By Justin Dallaire. She received her B.Sc. The topics covered will include an overview of micro-engineering in marketplaces and how to win in platform competition. In digital appliances, Samsung has maintained its premium market leadership position in both refrigerators and washing machines and went on to release innovative new products with differentiated consumer benefits such as BESPOKE. As we collectively figure out this dynamic ‘New Norm’, we have also risen and demonstrated our true capacity to adapt to change when needed. She is also an Adjunct Professor at Universiti Teknologi Malaysia. As the dominant industry player, the company has a greater need to meet customers’ expectations and even outperform them. She has been involved in the highest level of global humanitarian aid work with the United Nations and MERCY Malaysia, a medical charity that she founded in 1999. Interbrand has released its “Best Global Brands 2018” list today and Samsung has made it on that list. Roberto Rigobon is a Venezuelan economist whose areas of research are international economics, monetary economics, and development economics. Theresa holds a Masters in Science (Organisational Psychology) from City University of New York and a Bachelor of Business Administration from the National University of Singapore. From there, we determined the consumer buying path and identified the reasons that trigger the decision to upgrade to a new phone. He is also the advisor to ADAPT Ventures, a proptech-focused venture builder focused on developing smart cities in Asia. A name, symbol, color or design or all of these put together makes a brand. Stories allow listeners the privilege of being immersed in the plot and form powerful imageries that will be imprinted in their hard drives for a very long time. In this Masterclass, Prof. Genberg provides a case as to why a substantial switch from Dollar to Renminbi hegemony in the international monetary system is unlikely in the foreseeable future. Ms. Corpuz holds a Master’s degree in Education and a Bachelor of Science degree in Psychology (summa cum laude) from Saint Louis University, Philippines. Topic: Leading Lasting Transformation (with Albert Ting), Founder of MERCY Malaysia | Special Advisor to Prime Minister of Malaysia on Public Health. BFM also applies its discourse-based approach to other programming areas, such as entrepreneurship, health, fashion, the arts, sports and music, as well as to its executive education initiative, The BFM-Edge Business School. But success comes with other challenges. Samsung’s market leadership and investment in innovation also contributed to this year’s successful evaluation. SEGMENTATION : Positioning of a brand starts with deciding on the customer segment that you want to target and what core proposition you want to promote to them so that you get the maximum output from it. Samsung’s Strengths – Internal Strategic Factors. Previously, he led Global Shared Services in the Operations & Technology Division for all of Citigroup employees. Surprisingly psychology is often absent when talking about entrepreneurship: Most people think it is enough to say that entrepreneurs need to be risk-accepting and innovative. MIT Lecturer of Urban Planning and Negotiation | Executive Director of MIT-Harvard Mexico Negotiation Program | Instructor at Harvard Law School’s Program on Negotiation, Topic: Re-Negotiating in Moments of Crisis: Empowering Through Trust & Foresight. Esther Duflo is one of the brightest minds leading the way in economics research methodology and poverty alleviation policy. Datuk Nora is also a Member of the Board of Examiners for the Asia Institute of Chartered Bankers (AICB), Member of the Asia Pacific Industry Advisory Panel for the Chartered Institute of Management Accountants (CIMA) and a Qualified Person for Training (QPRT) for the Institute of Chartered Accountants in England and Wales (ICAEW). Furthermore, the Samsung project itself was even more attractive because it focused on high-level marketing strategy, one of my areas of interest. I broke the record for the number of times a team member was approached by security guards in shopping malls because of the impermissible interviews I conducted. Participants will gain valuable insights on how to prepare for these new technological advances in the international monetary system that will likely impact global growth and national economic developments. The article also covers top Samsung competitors and includes Samsung target market, segmentation, positioning & Unique Selling Proposition (USP). This session explores large-scale, far-sighted, long-term transformations, and what it takes to lead a nation & organization to achieve results, which were not even on the horizon of normal imagination. In 2013, Tan Sri Dr. Zeti Akhtar Aziz was accorded “Grade A” among the heads of central banks for the tenth time by Global Finance magazine. THREATS: Threats refer to factors that have the potential to harm an organization in the future. It didn’t come as a surprise to me. Join him to discover what the impact of these transformations will mean for your business and how you need to be prepared to tackle the challenges it brings. A well-respected thought leader in the field of negotiation and leadership. Her other involvements include a Sport for Good Ambassador for the Laureus Foundation and the National Goodwill Ambassador for UNDP. Those who can’t afford to miss out on this session include senior and middle managers from the energy industry looking for innovations and strategies that can propel them into a sustainable future, as well as entrepreneurs who want to expand their business to reap new opportunities in the energy sector. Rajeev is a sought after international speaker and has been widely featured in international media platforms such as Bloomberg TV & radio, National Public Radio (NPR), Harvard Business Review, Mint-Wall Street Journal and the Conference Board. He has also been named recently as Chief HR Officer of the Year in 2018. From satellite swarms to AI demonstrating intuition, we are becoming entangled with machines and will be surprised by the consequences. He also co-founded and currently holds the title of Director of Digital Transformation of EYE Project, an award-winning social enterprise with a purpose to help SMEs undergo digital transformation in IR4.0 while solving youth unemployment at the same time. This represents a 6.5 percent increase in its brand value. [1] He talks on creativity, innovation and idea generation – and on how to develop a global mindset and build a truly global company. A survey of CSR policies across Fortune 100 companies suggests that increasingly CSR efforts reference various forms of sustainability linked to international legal instruments, such as the Universal Declaration of Human Rights, the UN Guiding Principles, the Rio Declaration, and various OECD instruments. Leaders who attend this talk will learn how to manage companies and motivate their teams to spearhead innovations and maintain productivity in an uncertain world. Commenting on the findings, Anshika Jain, Research Analyst at Counterpoint Research, said, “The top five smartphone brands’ market share reached the highest-ever level during Q2 2019 in Nigeria. Her research focuses on two-sided matching platforms with search, and how firms use pricing to correct for negative externalities on the platform. JOHANNESBURG, South Africa – 20 November 2020 – After over a decade of success in the Sunday Times Top Brands Awards Samsung has continued cement its position … Hackford is also founding CEO of a data and AI company, 1715 Labs, which she is currently working on out of the Astrophysics department at Oxford University. Datuk Nora also holds a post-grad certification in Human Resource Development from Cornell University and is a certified Gallup Strengths finder Coach Level II. Amongst the key insights and actionable steps participants will gain from this Masterclass are: This Masterclass is an exclusive opportunity for leaders to learn the original framework taught several times in MIT programs and at ASB. Prof. Crow’s research focuses on corporate subjectivity to international law, how understandings of economic and institutional morality affect international adjudication, and most recently, how understandings of ‘the natural’ inform legal and market logics. He is a member of the Malaysian Institute of Certified Public Accountants, and has served on the Council for 24 years, including three years as its President. I am also grateful that I had the opportunity to work on a project with a prominent brand that has always been at the forefront of technological advancement and innovation. The company’s investments were not limited to in-house R&D, but also included efforts to expand its product ecosystem through strategic partnerships, as well as investment in startups that have cultivated new business opportunities in a variety of fields, including the automotive industry. Datuk Nora is a qualified Chartered Accountant and is registered with the Malaysian Institute of Accountants (MIA). Before joining the corporate world, Ms. Corpuz was active in academia and public service. From freedom fighter to policymaker, Tito has been a consistent agent of change in the fascinating transformation story of South Africa while Albert Ting has remodeled the landscape of HCMC while being a silent catalyst to Vietnam’s expanding economic growth. Rigobon focuses on the causes of balance-of-payments crises, financial crises, and the propagation of them across countries—the phenomenon that has been identified in the literature as contagion. Member of Association of Asia Pacific Business Schools (AAPBS). Suit Fang is currently an Independent Non-Executive Director of Bank Negara Malaysia. This short session will share tips and best practices on how leaders can use storytelling to inspire listeners. Prior to her career in the Bank, Dr. Zeti served in the South East Asian Research and Training Centre (SEACEN) from 1979 – 1984, conducting research in the area of financial policies and reform in the South-East Asian region. 2019Samsung unveils Galaxy Fold, the first-of-its-kind, foldable mobile device with the functionality of both a smartphone and a tablet. Eddie holds a BSc in Computer Science, a BA in International Relations, and an M.B.A., all from Tulane University. Long before COVID-19 was on anyone’s radar, AirAsia’s leaders had already adopted the entrepreneurial spirit of continual learning and growth—a move that helped them already have the gears in place to open up new lines of business growth when the pandemic hit. I have always found it important to learn about a wide range of different industries and business areas. “To further enhance our brand, we will continue to listen and learn from our consumers as well as lead changes in society through innovation, so that we can all thrive together.”. In parallel, international courts have increased references to components of international law that arbitrators perceive as binding upon corporations, rather than as ‘soft’ or aspirational statements. Dr. Thun is one of the foremost experts on dissecting complex management and business models and cascading them for easy implementation by companies across different industries. The book gives up-to-date examples that illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive inthe digital age. Major factors that played a critical role in Samsung’s growth were: It all comes down to the brand image. Datuk Nora is actively engaged in the country’s Financial Institutions, Employers’ and Education circles via the leadership roles she holds. In this talk, de Oliveira shares his expertise on the main issues surrounding the energy industry. Topic: COVID19 & Climate Change: What’s Connection? The talk will also explore how global trends in the energy industry can affect business operations. Research Affiliate at MIT, Masterclass: Energy, Markets, and Sustainability. Tecno’s market share of 33% during Q2 2019 was the highest ever. Her career began with IBM Singapore where she managed global client accounts such as Shell and British Petroleum. In term of Samsung company has position the brand position as innovation, cutting edge technology and high-class design. Details will be provided so that entrepreneurs would know which areas they need to improve and managers would know what to do to achieve more intrapreneurship in their companies. Join the session to be inspired on how to evaluate data when making tough decisions, how to lead and coordinate a large team to execute quickly, and the importance of clear and transparent communication to achieve results. My family’s retail business sold Samsung electronics, which were often fast-moving products with high inventory turnover regardless of the salesperson’s expertise. I am excited to see the final outcome of our project based on the unconventional approach and findings we derived from it. International Faculty Fellow at MIT, Masterclass: The Strategic Intra/Entrepreneurial Organization: Nail it, Scale it, Sail it. He has also been fortunate to coach and design executive training in the art and science of negotiation for presidents, supreme court justices, and CEOs from over 80 countries. She started her career in PwC Malaysia. She has also been pivotal in incubating and growing the digital and fintech businesses such as BigLife, BigPay, Teleport, and Santan. Yvonne Corpuz is an accomplished HR practitioner with more than 30 years of corporate experience in the financial services industry. Away from the corporate sphere, Raja Tan Sri Dato’ Seri Arshad is also the Chairman of Yayasan Raja Muda Selangor as well as Yayasan Amir, and is an Adjunct Professor at Universiti Utara Malaysia. This session will overview successful CSR practices of leading companies in relation to these human rights or environmental policies to create social impact and shareholder returns. After turning professional in 2000 at the age of 17, she won the World Open title 8 times and retained the no. The company owes its success to its well-established brand and comprehensive portfolio of products in different pricing categories. Join her to discover the socio-economic and psychological challenges of current poverty alleviation solutions. Aron Ralston’s extraordinary story of survival, as told in the New York Times bestseller, ‘Between a Rock and a Hard Place’ and the film, ‘127 Hours’, starring James Franco as Ralston, captured headlines around the world in 2003 when he freed himself from being trapped between two boulders in a remote canyon by severing his own arm. Rosaline also led start-ups and managed corporate turnarounds for 25 years in the US and Asia. This includes the development and delivery of a global learning curriculum that focuses on building the leadership, culture and strategic business capabilities required to drive organisational performance. He is also the author of 10 books, including ‘The Idea Book’ which was included in ‘The 100 Best Business Books of All Time’ as well as the author of “One World. Participants will learn: This Masterclass is for for managers, leaders, organizational transformation teams, changemakers, and anyone interested in igniting their own leadership to become more effective at getting results from their teams. Rajeev’s professional roots are in the industry. If leadership is a journey, where is the map? SWOT analysis of Samsung analyses the brand/company with its strengths, weaknesses, opportunities & threats. Heading up the Global Learning function, Ms. Corpuz leads the global effort to shape and align the bank’s overall learning strategy to enable business success. Yes, that person in a suit drinking his afternoon Americano must be a Note user! And externally market continues to be a truly Global company 2008, she was the leading in. 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